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Do you know that Facebook Ad account can be suspended or sometimes disabled, here are some helpful tips as to prevent Facebook Ad account from being suspended or disabled.
Facebook advertising is a powerful tool for any entrepreneur, but it comes with it’s “occasional” frustrations. And why most issues are direct results of the violation of their ad policies, preventing your account from getting banned is not as easy as going through their policy.
They’re vague, and I believe they were written purposely by some bunch of lawyers seeking nothing but to protect Facebook from their own “occasional” screw up and from ever getting sued.
Their policy is almost like a maze, and I’m willing to bet on my granddaddy’s grave you’re currently doing something RIGHT NOW, that would probably get your account shut down.
So, here are a few guidelines to help you prevent your Facebook Ad account from being
suspended for policy violations.
However, It’s important to remember that while this guide is useful, you should still read and
understand Facebook’s ad policies (https://www.facebook.com/policies/ads/) to ensure your
account walk within the lines.
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How to prevent Facebook Ads Account From Suspension or being Disabled
Business Manager Account
- Open a Business Manager Account (http://business.facebook.com), and create multiple ad accounts.
- If there’s ever a problem with one ad account, you can just simply switch to a different ad account.
- You can assign individual products (or offers) to separate ad account to for
- Have at least two (2) admins on your Business Manager account.
- If you get banned for whatever reason, the other admins can carry on with ads promotion, while you appeal your case with Facebook. (This is important, I can’t stress this enough).
- Each ad account within your Business Manager should be connected to a unique payment source.
- If one of your accounts gets disabled with a certain payment source, you will NOT be able to use that source again.
- if all the ad accounts within your Business Manager Account are connected tothe same payment source, ALL of your accounts may be suspended if there’s an issue.
- Regularly delete any ads that have not been approved, leaving non-approved ads in your account can (and will) affect the approval process for new ads.
- Having too many non-approved ads sitting on an account can cause an account
shutdown. (usually due to policy change)
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Your Ads
- Personal attributes
- Don’t excessively use the word “you”
- Policy violations:
- Are you sick?
- Do you consider your stretch-mark as one of your problems?
- Policy compliant
- Individuals who don’t have life insurance should read this
- Are waistlines a problem area?
- The ad must reference the fact that you are selling a product
- You cannot promise that someone will be given an information presentation when in reality, they are being sold a product
- Show image of the product you are selling or mention the name of the product
you are selling in your copy - Unsubstantiated, sensational & specific claims (especially in health/wealth niche)
- Never promise a certain result in a certain time frame (get X in Y time) — for
example:
■ This method can cure diabetes
■ Earn 10,000 USD as a business coach per month ▪ Lose 7 pounds in 3 weeks
■ Homeowners will get $357 a month as a stimulus
● Keyword penalties
○ Be careful with “aggressive” words in your ads. (They give a red flag)
○ Example:
■ Fat
■ Weight loss
■ Make money online
● You should obey the 20% text rule on all images used for your ad, violating this might
result in delivery issues
● Avoid clickbait language Example:
■ Learn about this new revolutionary method
■ Learn about this secret
■ World-renown doctor reveals his secret trick to […]
● Image recognition
○ If an ad is too similar to other scam advertisers, you’ll get banned
Post Click Experience (Landing Page)
● Don’t use make an unsubstantiated claim:
○ Example:
■ With this eBook, you can cure cancer in 2 weeks
● Video Sales Letter (VSL)
○ Let the website visitor have control over videos / VSLs
○ No autoplay
○ The user should be able to see how long the video would be
○ You can’t have just a video on the page, the user must be able to know what product/service is being sold without having to watch the video
○ The headline above the video must reference the product, not a sensational claim
○ Clocks that start counting down when a user first visits a page and then returns to the full time when the page is refreshed
● Don’t use Fake count down timer or inventory counter
● Pop-ups
○ Don’t use exit pop-ups on your landing page (or sales page, if it’s the first page they see when they click on your ad)
○ It’s okay to have it on the second step of your funnel
● Privacy policy & terms must be in the footer of your page; (also, a disclaimer if necessary).
